The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies

Muhamed, Ariff Azly and Ab Rahman, Mohd Nizam and Mohd Hamzah, Firdaus and Che Mohd Zain, Che Rosmawati and Zailani, Suhaiza (2019) The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies. British Food Journal, 121 (11). pp. 2951-2966. ISSN 0007-070X, DOI

Full text not available from this repository.
Official URL:


Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings: The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications: The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value: This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies. © 2019, Emerald Publishing Limited.

Item Type: Article
Uncontrolled Keywords: Consumer behaviour; Halal food; Malaysia; Theory of consumption value
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HF Commerce
T Technology > TS Manufactures
Divisions: Academy of Islamic Studies > Dept of Syariah & Law
Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 04 Mar 2020 02:26
Last Modified: 04 Mar 2020 02:26

Actions (login required)

View Item View Item