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Allataifeh, Haneen and Moghavvemi, Sedigheh (2021) The individual dimension of digital innovation: The altered roles of innovation agents and market actors. Sustainability, 13 (16). ISSN 2071-1050, DOI https://doi.org/10.3390/su13168971.
Harun, Z. and Tajudeen, Farzana Parveen (2021) Instagram marketing: Understanding the adoption factors for small and medium enterprises. International Journal of Internet Marketing and Advertising, 15 (5-6). pp. 527-549. ISSN 14775212, DOI https://doi.org/10.1504/IJIMA.2021.118266.
Islam, M. Nazmul and Furuoka, Fumitaka and Idris, Aida (2022) Transformational leadership and employee championing behavior during organizational change: the mediating effect of work engagement. South Asian Journal of Business Studies, 11 (1). 1 -19. ISSN 2398-628X, DOI https://doi.org/10.1108/SAJBS-01-2020-0016.
Islam, M. Nazmul and Idris, Aida and Furuoka, Fumitaka (2022) The role of leadership to nurture employee championing behavior during organizational change: does valence matter? An individual level analysis. Employee Responsibilities and Rights Journal, 34 (1). ISSN 0892-7545, DOI https://doi.org/10.1007/s10672-021-09375-1.
Parc, Jimmyn and Messerlin, Patrick and Kim, Kyuchan (2022) The impact of protectionism on cultural industries: The effect of China's film policies on imported films. Journal of Media Economics, 34 (2). pp. 117-133. ISSN 0899-7764, DOI https://doi.org/10.1080/08997764.2022.2074024.
Shahab, Muhammad Hamza and Ghazali, Ezlika and Mohtar, Mozard (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45 (4). pp. 664-689. ISSN 1470-6423, DOI https://doi.org/10.1111/ijcs.12658.
Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2022) Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29 (2). pp. 225-240. ISSN 1350-231X, DOI https://doi.org/10.1057/s41262-021-00268-0.
Yadegaridehkordi, Elaheh and Nilashi, Mehrbakhsh and Nasir, Mohd Hairul Nizam Bin Md and Momtazi, Saeedeh and Samad, Sarminah and Supriyanto, Eko and Ghabban, Fahad (2021) Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques. Technology in Society, 65. ISSN 0160-791X, DOI https://doi.org/10.1016/j.techsoc.2021.101528.
Zhou, Ying and Kumar, Sameer and Furuoka, Fumitaka (2024) Enhancing customer value co-creation and stickiness in social commerce: Integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics. Humanities & Social Sciences Communications, 11 (1). ISSN 2662-9992, DOI https://doi.org/10.1057/s41599-023-02586-x.
Hashim, S. and Che Ha, N. (2008) Customer satisfaction and loyalty in service brand. In: International Borneo Business Conference, 15-17 Dis 2008, Kota Kinabalu, Sabah. (Submitted)
Ramli, M.A. and Salahudin, A. and Razak, M.I.A. and Idris, M.A.H. and Zulkepli, M.I.S. (2017) Issues on halal meat in Malaysian and Indonesian markets. In: International Conference on Islam in Malay World VII, 19-21 September 2017, Bandung, Indonesia.
