Items where Subject is "H Social Sciences > HF Commerce > Business > Marketing. Distribution of products"

A

Allataifeh, Haneen and Moghavvemi, Sedigheh (2021) The individual dimension of digital innovation: The altered roles of innovation agents and market actors. Sustainability, 13 (16). ISSN 2071-1050, DOI https://doi.org/10.3390/su13168971.

H

Harun, Z. and Tajudeen, Farzana Parveen (2021) Instagram marketing: Understanding the adoption factors for small and medium enterprises. International Journal of Internet Marketing and Advertising, 15 (5-6). pp. 527-549. ISSN 14775212, DOI https://doi.org/10.1504/IJIMA.2021.118266.

Hashim, S. and Che Ha, N. (2008) Customer satisfaction and loyalty in service brand. In: International Borneo Business Conference, 15-17 Dis 2008, Kota Kinabalu, Sabah. (Submitted)

I

Islam, M. Nazmul and Furuoka, Fumitaka and Idris, Aida (2022) Transformational leadership and employee championing behavior during organizational change: the mediating effect of work engagement. South Asian Journal of Business Studies, 11 (1). 1 -19. ISSN 2398-628X, DOI https://doi.org/10.1108/SAJBS-01-2020-0016.

Islam, M. Nazmul and Idris, Aida and Furuoka, Fumitaka (2022) The role of leadership to nurture employee championing behavior during organizational change: does valence matter? An individual level analysis. Employee Responsibilities and Rights Journal, 34 (1). ISSN 0892-7545, DOI https://doi.org/10.1007/s10672-021-09375-1.

P

Parc, Jimmyn and Messerlin, Patrick and Kim, Kyuchan (2022) The impact of protectionism on cultural industries: The effect of China's film policies on imported films. Journal of Media Economics, 34 (2). pp. 117-133. ISSN 0899-7764, DOI https://doi.org/10.1080/08997764.2022.2074024.

R

Ramli, M.A. and Salahudin, A. and Razak, M.I.A. and Idris, M.A.H. and Zulkepli, M.I.S. (2017) Issues on halal meat in Malaysian and Indonesian markets. In: International Conference on Islam in Malay World VII, 19-21 September 2017, Bandung, Indonesia.

S

Shahab, Muhammad Hamza and Ghazali, Ezlika and Mohtar, Mozard (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45 (4). pp. 664-689. ISSN 1470-6423, DOI https://doi.org/10.1111/ijcs.12658.

W

Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2022) Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29 (2). pp. 225-240. ISSN 1350-231X, DOI https://doi.org/10.1057/s41262-021-00268-0.

Y

Yadegaridehkordi, Elaheh and Nilashi, Mehrbakhsh and Nasir, Mohd Hairul Nizam Bin Md and Momtazi, Saeedeh and Samad, Sarminah and Supriyanto, Eko and Ghabban, Fahad (2021) Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques. Technology in Society, 65. ISSN 0160-791X, DOI https://doi.org/10.1016/j.techsoc.2021.101528.