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Article

Hahm, Jeongbeom and Choi, Heedong and Matsuoka, Hirotaka and Kim, Jiyoung and Byon, Kevin K. K. (2023) Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage. International Journal of Sports Marketing and Sponsorship, 24 (2). pp. 333-358. ISSN 1464-6668, DOI https://doi.org/10.1108/IJSMS-08-2022-0163.

Watanabe, Yasuhiro and Gilbert, Cassendra and Aman, Mohd Salleh and Zhang, James Jianhui (2018) Attracting international spectators to a sport event held in Asia. International Journal of Sports Marketing and Sponsorship, 19 (2). pp. 194-216. ISSN 1464-6668, DOI https://doi.org/10.1108/IJSMS-08-2017-0077.

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