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Watanabe, Yasuhiro and Gilbert, Cassendra and Aman, Mohd Salleh and Zhang, James Jianhui (2018) Attracting international spectators to a sport event held in Asia. International Journal of Sports Marketing and Sponsorship, 19 (2). pp. 194-216. ISSN 1464-6668, DOI https://doi.org/10.1108/IJSMS-08-2017-0077.

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