Items where Division is "Faculty of Business and Economics > Dept of Business Policy and Strategy" and Year is 2010

Article

Abd Aziz, N. and Musa, G. and Sulaiman, A. (2010) The influence of predictors on travel web site adoption among Malaysian travellers. African Journal of Marketing Management, 2 (6). pp. 107-122.

Abd Aziz, N. and Musa, G. and Sulaiman, A. (2010) The influence of travel motivations and social factors on travel web site usage among Malaysian travellers. Asian Journal of Business and Accounting, 3 (1). pp. 89-116. ISSN 1985-4064,

Dinnie, K. and Melewar, T.C. and Seidenfuss, K.U. and Musa, G. (2010) Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review, 27 (4). pp. 388-403. ISSN 0265-1335,

Musa, G. and Kayat, K. and Thirumoorthy, T. (2010) The experiential aspect of rural home-stay among Chinese and Malay students using diary method. Tourism and Hospitality Research, 10 (1). pp. 25-41. ISSN 1467-3584,

Musa, G. and Sim, O.F. (2010) Travel behaviour: a study of older Malaysians. Current Issues in Tourism, 13 (2). pp. 177-192. ISSN 1368-3500,

Conference or Workshop Item

Rosnan, H. and Ismail, M.N. (2010) Global economy and its influence on national industry: A case study of Malaysia. In: The Asian Business & Management Conference 2010, 07-09 Oct 2010, Osaka, Japan.