The influence of predictors on travel web site adoption among Malaysian travellers

Abd Aziz, N.; Musa, G.; Sulaiman, A. (2010) The influence of predictors on travel web site adoption among Malaysian travellers. African Journal of Marketing Management, 2 (6). pp. 107-122.

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    Abstract

    A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian Klang valley, a total of 679 questionnaires were returned and analyzed. The results revealed significant influences of web site effectiveness characteristics and social factors on future intention to use travel web sites. Internet self-efficacy moderated negatively the influence of technical adequacy and system quality on future intention to use travel web sites. The paper highlights its theoretical, marketing and managerial implications.

    Item Type: Article
    Creators:
    1. Abd Aziz, N.(Faculty of Business and Accountancy, University of Malaya)
    2. Musa, G.(Faculty of Business and Accountancy, University of Malaya)
    3. Sulaiman, A.(University of Malaya)
    Journal or Publication Title: African Journal of Marketing Management
    Additional Information: Faculty of Business and Accountancy, University of Malaya
    Uncontrolled Keywords: Social factor; Web site effectiveness characteristics; Intention to use; Internet self-efficacy
    Subjects: T Technology > T Technology (General)
    Divisions: Faculty of Business and Accountancy > Dept of Business Policy and Strategy
    Depositing User: Ms. Wati Yusuf
    Date Deposited: 14 Oct 2014 10:53
    Last Modified: 18 Dec 2014 13:13
    URI: http://eprints.um.edu.my/id/eprint/10483

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