Items where Author is "Waqas, Muhammad"

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Number of items: 9.

Article

Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2022) Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29 (2). pp. 225-240. ISSN 1350-231X, DOI https://doi.org/10.1057/s41262-021-00268-0.

Ghazali, Ezlika M. and Mutum, Dilip S. and Waqas, Muhammad and Nguyen, Bang and Ahmad-Tarmizi, Nur Azureen (2022) Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model. International Journal of Hospitality Management, 101. ISSN 0278-4319, DOI https://doi.org/10.1016/j.ijhm.2021.103109.

Hamzah, Zalfa Laili and Waqas, Muhammad and Rahman, Rohayu and Ghazali, Ezlika (2022) Consumer repurchase intention of smart wearable devices: An extension of the technology integration model. International Journal of Technology Marketing, 17 (1). pp. 78-98. ISSN 1741878X, DOI https://doi.org/10.1504/ijtmkt.2023.127329.

Waqas, Muhammad (2022) The role of brand experience and student engagement in the creation of brand equity in a higher education context. Journal of nonprofit and public sector marketing, 34 (4). pp. 451-474. ISSN 1049-5142, DOI https://doi.org/10.1080/10495142.2021.1902905.

Waqas, Muhammad and Salleh, Noor Akma Mohd and Hamzah, Zalfa Laili (2021) Branded content experience in social media: Conceptualization, scale development, and validation. Journal of Interactive Marketing, 56. pp. 106-120. ISSN 1094-9968, DOI https://doi.org/10.1016/j.intmar.2021.07.001.

Waqas, Muhammad and Hamzah, Zalfa Laili and Mohd Salleh, Noor Akma (2021) Customer experience with the branded content: A social media perspective. Online Information Review, 45 (5). pp. 964-982. ISSN 1468-4527, DOI https://doi.org/10.1108/OIR-10-2019-0333.

Hamzah, Zalfa Laili and Abdul Wahab, Hazwani and Waqas, Muhammad (2021) Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts. Journal of Research in Interactive Marketing, 15 (2). pp. 336-358. ISSN 2040-7122, DOI https://doi.org/10.1108/JRIM-05-2020-0113.

Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2021) Customer experience: A systematic literature review and consumer culture theory-based conceptualisation. Management Review Quarterly, 71 (1). pp. 135-176. ISSN 2198-1620, DOI https://doi.org/10.1007/s11301-020-00182-w.

Waqas, Muhammad (2021) What drives Muslim Malaysian consumers’ general attitude towards religious advertising? Journal of Islamic Accounting and Business Research, 12 (1). pp. 97-111. ISSN 1759-0817, DOI https://doi.org/10.1108/JIABR-01-2020-0030.

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