Items where Author is "Leong, Lai Ying"

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Leong, Lai Ying and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) Understanding facebook commerce (f-commerce) actual purchase from an artificial neural network perspective. Journal of Electronic Commerce Research, 19 (1). pp. 75-103. ISSN 1938-9027,

Leong, Lai Ying and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) What triggers impulse purchase in Facebook commerce? International Journal of Mobile Communications, 16 (4). pp. 459-492. ISSN 1470-949X, DOI https://doi.org/10.1504/IJMC.2018.092679.

Leong, Lai Ying and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce. Computers in Human Behavior, 78. pp. 160-173. ISSN 0747-5632, DOI https://doi.org/10.1016/j.chb.2017.09.033.

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