Leong, Lai Ying and Jaafar, Noor Ismawati and Ainin, Sulaiman (2018) What triggers impulse purchase in Facebook commerce? International Journal of Mobile Communications, 16 (4). pp. 459-492. ISSN 1470-949X, DOI https://doi.org/10.1504/IJMC.2018.092679.
Full text not available from this repository.Abstract
Facebook commerce or f-commerce has become a new trend in mobile commerce (m-commerce) due to the advancements in mobile communications and social media technologies. Despite a huge business potential in f-commerce, impulse purchase in f-commerce is still not wellunderstood. Unlike previous f-commerce studies which had focused on apparel; e-service quality; organic rice; and membership continuance intention, the current study investigated utilitarian-, hedonic-, and trust-motivations' effects on participation that influences urge to purchase and ultimately impulse purchase. The effects of the personality trait of urgency towards urge to purchase and impulse purchase were also examined. A sample of f-commerce users was selected and their responses were analysed using PLS-SEM. The model can explain 52.8%, 47.4%, 41.1% and 33.3% variance in impulse purchase, participation, urge to purchase and trust. These findings will be beneficial to the mobile commerce retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies.
| Item Type: | Article |
|---|---|
| Funders: | University of Malaya research grant number PG014-2014B with the project entitled “Understanding the antecedents of purchase behaviour among Facebook commerce (f-commerce) users” |
| Uncontrolled Keywords: | F-commerce; Facebook participation; Impulse purchase; M-commerce; Mobile communications; Urgency |
| Subjects: | H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Faculty of Business and Economics > Dept of Operations and Management Information Systems |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 17 Jun 2019 06:59 |
| Last Modified: | 17 Jun 2019 06:59 |
| URI: | http://eprints.um.edu.my/id/eprint/21484 |
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