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Ghazali, Ezlika and Mutum, Dilip S. S. and Lun, Na Kai (2024) Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model. Journal of Consumer Behaviour, 23 (2). pp. 655-675. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.2228.
Shahab, Hamza and Mohtar, Mozard and Ghazali, Ezlika and Rauschnabel, Philipp A. and Geipel, Andrea (2023) Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning? International Journal of Human-Computer Interaction, 39 (18). pp. 3586-3603. ISSN 1044-7318, DOI https://doi.org/10.1080/10447318.2022.2099399.
Hamzah, Zalfa Laili and Waqas, Muhammad and Rahman, Rohayu and Ghazali, Ezlika (2022) Consumer repurchase intention of smart wearable devices: An extension of the technology integration model. International Journal of Technology Marketing, 17 (1). pp. 78-98. ISSN 1741878X, DOI https://doi.org/10.1504/ijtmkt.2023.127329.
Shahab, Muhammad Hamza and Ghazali, Ezlika and Mohtar, Mozard (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45 (4). pp. 664-689. ISSN 1470-6423, DOI https://doi.org/10.1111/ijcs.12658.
