Environmentally friendly business practices among Low-Income households in rural Peninsular Malaysia

Al Mamun, Abdullah and Mohan, Kanniga Malar and Nawi, Noorshella Che and Masud, Muhammad Mehedi and Muniady, Rajennd and Zainol, Noor Raihani (2020) Environmentally friendly business practices among Low-Income households in rural Peninsular Malaysia. Sustainability, 12 (18). ISSN 2071-1050, DOI https://doi.org/10.3390/su12187338.

Full text not available from this repository.


The purpose of the study is to predict the intention and behavior towards environmentally friendly businesses (EFB) among low-income families in rural Peninsular Malaysia within the framework of the theory of planned behavior (TPB). Data were collected from 420 low-income household heads through structured interviews. The results reveal a significant impact of environmental concern (EC) and eco-literacy (EL) on the attitude towards the environment (ATE); normative belief (NB) and motivation (MO) on subjective norms (SUN); and skills and knowledge (SK) on perceived behavioral control (PBC). Additionally, there was a positive and statistically significant effect of ATE, SUN, and PBC on the intention towards environmentally friendly business (ITEFB) and the ITEFB on environmentally friendly business adoption behavior (EFBAB). This study provides empirical evidence with a proposed research model to address the environmental issues through improving the socioeconomic condition of low-earner families. The Malaysian government and relevant agencies should focus on improving EL, EC, MO towards EFB, and the SK regarding EFB among the low-income households.

Item Type: Article
Funders: Ministry of Education, Malaysia [Grant No: R/NRGS/A01.00/00047A/006/2014/000149]
Uncontrolled Keywords: Green business; Low-income households; Rural areas; Theory of planned behavior; Malaysia
Subjects: Q Science > Q Science (General)
T Technology > T Technology (General)
Divisions: Faculty of Economics & Administration
Depositing User: Mrs. Siti Mawarni Salim
Date Deposited: 18 Oct 2022 04:45
Last Modified: 18 Oct 2022 04:45
URI: http://eprints.um.edu.my/id/eprint/31676

Actions (login required)

View Item View Item