The impact of tourists’ perceptions on halal tourism destination: a structural model analysis

Rahman, Mahfuzur and Moghavvemi, Sedigheh and Thirumoorthi, Thinaranjeney and Rahman, Muhammad Khalilur (2020) The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75 (3). pp. 575-594. ISSN 1660-5373, DOI

Full text not available from this repository.
Official URL:


Purpose: Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on their loyalty of intention for halal tourism destination. Design/methodology/approach: Structured questionnaires are used for collecting data from non-Muslim tourists. SmartPLS is used in this study for data analysis. Findings: The results find that banning non-halal services and implementing halal food product services are significantly related to trip experience and trip value. General halal services are positively related to trip value, whereas trip experience is not associated with it. In addition, trip experience and trip value have a significant impact on satisfaction. The results also find that tourists’ loyalty intention is attributed to satisfaction of non-Muslim tourists. ` Originality/value: The study reveals new insight into halal tourism in the perspective of non-Muslim tourists’ halal products or service toward their future travel to halal destination. The contribution of this study is important for tourism operators, managers and marketers of destination tourism with a direct/indirect leadership to improve the tourism destination for non-Muslim tourists’ perceptions. © 2020, Emerald Publishing Limited.

Item Type: Article
Funders: Research University Grant: Faculty Program [GPF0081-2018]
Uncontrolled Keywords: Halal; Loyalty intention; Non-Muslim; Satisfaction; Tourism destination
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 14 Aug 2020 03:51
Last Modified: 14 Aug 2020 03:51

Actions (login required)

View Item View Item