Tapping the power of analogy: from geographer to quality management strategist

Fauza, A.G. (2016) Tapping the power of analogy: from geographer to quality management strategist. In: Inaugural Lecture , 01 July 2016.

PDF (Full text)

Download (3MB)


Setting up and institutionalizing a quality framework alongside a quality management system in a higher education institution is an enormous challenge. This is not only due to the fact that quality assurance is a contested concept in higher education but also due to the acute lack of experts and human resources required of such an exercise. Often time universities have to resort to the academicians and academic leadership as strategic thinkers for this purpose. The University of Malaya (UM) is of no exception. From the very initial stage, UM has relied on academicians in the development of the quality management system. Once initiated and formalized, members of the academic staff from various backgrounds and disciplines took the helm of quality management supported by the university’s professional and support staff. To date, academic custodians are still entrusted with the leadership of the quality agency as well as its management team. This inaugural lecture, given from the perspective of a geographer in the experience of a quality management strategist, is about the contribution of the power of analogy in quality management. Tapping on the great power of analogy has proven to be a befitting and significant recourse utilized by a geographer in becoming a strategist and leader of the agency, in the absence of any formal qualifications and training in quality management.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Keywords: Analogy; Quality management; Geographer
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Arts and Social Sciences
Depositing User: Mr. Mohd Safri
Date Deposited: 10 Aug 2016 07:44
Last Modified: 10 Aug 2016 07:44
URI: http://eprints.um.edu.my/id/eprint/16199

Actions (login required)

View Item View Item