Allataifeh, Haneen and Moghavvemi, Sedigheh and Peerally, Jahan Ara (2023) How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model. European Journal Of Innovation Management, 26 (3). pp. 730-754. ISSN 1460-1060, DOI https://doi.org/10.1108/EJIM-05-2021-0270.
Full text not available from this repository.Abstract
Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysian small and medium enterprises (SMEs) in the information and communication technology (ICT) sector. Findings The findings show that the delineation between digital innovation process and outcome is blurred in practice, due to the process' iterative nature. Under this process, customers' role has changed from being passive receivers of innovative products to active reviewers, testers, influential decision-makers, initiators and co-creators at different review points in the innovation process. Enterprises' role has expanded from being the initiator of the innovation process to being a cogitative actor by seeking and absorbing knowledge from customer reviews into the digital innovation process. Market analysis is often the initiator of the digital innovation process, and the findings shed light on the underlying causative mechanisms of the initiation stage, which are understudied and not well understood in the existing literature. Originality/value The study contributes to academic knowledge by answering scholars' call for developing third-generation practice-based innovation models, which accounts for enterprises' context-specificities and internal and external environments, and for exploring the suitability of the need-solution fit approach for the digital innovation process. Such models have only been conceptually advocated in the literature. The study also informs practitioners on the organizational and operational activities involved in managing and strategizing for the digital innovation process.
| Item Type: | Article |
|---|---|
| Funders: | None |
| Uncontrolled Keywords: | Digital technology; Digital innovation process; Need-solution pairing; Malaysian SMEs; ICT sector; O31; O32 |
| Subjects: | H Social Sciences > HF Commerce > Business Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) |
| Divisions: | Faculty of Business and Accountancy |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 27 Nov 2024 04:23 |
| Last Modified: | 27 Nov 2024 06:34 |
| URI: | http://eprints.um.edu.my/id/eprint/39620 |
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