Muhamed, Ariff Azly and Ab Rahman, Mohd Nizam and Mohd Hamzah, Firdaus and Che Mohd Zain, Che Rosmawati and Zailani, Suhaiza (2019) The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies. British Food Journal, 121 (11). pp. 2951-2966. ISSN 0007-070X, DOI https://doi.org/10.1108/BFJ-10-2018-0692.
Full text not available from this repository.Abstract
Purpose: The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach: This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings: The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications: The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value: This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies. © 2019, Emerald Publishing Limited.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Consumer behaviour; Halal food; Malaysia; Theory of consumption value |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HF Commerce T Technology > TS Manufactures |
| Divisions: | Academy of Islamic Studies > Dept of Syariah & Law Faculty of Business and Economics |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 04 Mar 2020 02:26 |
| Last Modified: | 04 Mar 2020 02:26 |
| URI: | http://eprints.um.edu.my/id/eprint/23952 |
Actions (login required)
 |
View Item |
