UM Research Repository

Items where Subject is "H Social Sciences > HF Commerce > Business > Advertising"

Library of Congress Subject Areas (3)
- H Social Sciences (3)
  - HF Commerce (3)
    - Business (3)
      - Advertising (3)

Group by: Creators | Item Type

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Number of items at this level: 3.

Article

Harun, Z. and Tajudeen, Farzana Parveen (2021) Instagram marketing: Understanding the adoption factors for small and medium enterprises. International Journal of Internet Marketing and Advertising, 15 (5-6). pp. 527-549. ISSN 14775212, DOI https://doi.org/10.1504/IJIMA.2021.118266.

Waqas, Muhammad (2021) What drives Muslim Malaysian consumers’ general attitude towards religious advertising? Journal of Islamic Accounting and Business Research, 12 (1). pp. 97-111. ISSN 1759-0817, DOI https://doi.org/10.1108/JIABR-01-2020-0030.

Zhou, Ying and Kumar, Sameer and Furuoka, Fumitaka (2024) Enhancing customer value co-creation and stickiness in social commerce: Integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics. HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS, 11 (1). ISSN 2662-9992, DOI https://doi.org/10.1057/s41599-023-02586-x.

This list was generated on Wed Jul 17 08:15:42 2024 +08.

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