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Munir, Rosintansafinas and Beh, Loo See (2019) Measuring and enhancing organisational creative climate, knowledge sharing, and innovative work behavior in startups development. The Bottom Line, 32 (4). pp. 269-289. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-03-2019-0076.
Mutum, Dilip S. and Ghazali, Ezlika Mohd and Mohd-Any, Amrul Asraf and Nguyen, Bang (2018) Avoidance of sponsored posts on consumer-generated content: a study of personal blogs. The Bottom Line, 31 (1). pp. 76-94. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-09-2017-0027.
Rosli, Nadzirah and Che Ha, Norbani and Ghazali, Ezlika Mohd (2019) Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice. The Bottom Line, 32 (4). pp. 308-339. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-03-2019-0078.
