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Jabeen, Sahira and Cheong, Cecilia Yin Mei (2024) Multimodal narrativity in a Pakistani TV advertisement: A socio-semiotic and narratological analysis. Social Semiotics, 34 (1). pp. 61-81. ISSN 1035-0330, DOI https://doi.org/10.1080/10350330.2022.2043723.
Zuraidah, Mohd Don and Lau, Emily Kui Ling (2018) The overweight female body in Malaysian slimming advertisements: problem and solution. Social Semiotics, 28 (1). pp. 1-17. ISSN 1035-0330, DOI https://doi.org/10.1080/10350330.2016.1191145.