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Article

Burki, Umar and Najam, Usama and Dahlstrom, Robert (2022) Measuring environmental performance in business to business relationships: A bibliometric review. Marketing Intelligence & Planning, 40 (2). pp. 205-226. ISSN 0263-4503, DOI https://doi.org/10.1108/MIP-05-2021-0141.

Peng, Yuhong and Ding, Jianwei and Zhang, Yueyan (2024) Combination of streamers' product description and viewers' comments: moderating effect of streamer-viewer relationship strength. Marketing Intelligence & Planning, 42 (1). pp. 190-210. ISSN 0263-4503, DOI https://doi.org/10.1108/MIP-05-2023-0214.

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