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Ali, Ameer and David, Maya Khemlani and Channa, Abdul Razaque (2022) Improving service interactions through inclusive language for Sindh's Sheedis. Journal of Services Marketing, 36 (7, SI). pp. 952-963. ISSN 0887-6045, DOI https://doi.org/10.1108/JSM-09-2021-0365.

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