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Hamzah, Zalfa Laili and Abdul Wahab, Hazwani and Waqas, Muhammad (2021) Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts. Journal of Research in Interactive Marketing, 15 (2). pp. 336-358. ISSN 2040-7122, DOI https://doi.org/10.1108/JRIM-05-2020-0113.
Zhou, Ying and Zhang, Yuqiang and Furuoka, Fumitaka and Kumar, Sameer (2024) The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach. Journal of Research in Interactive Marketing, 18 (5, SI). pp. 836-864. ISSN 2040-7122, DOI https://doi.org/10.1108/JRIM-11-2023-0397.
