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Sarker, Md Moniruzzaman and Mohd-Any, Amrul Asraf and Kamarulzaman, Yusniza (2019) Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management, 38. pp. 39-48. ISSN 1447-6770, DOI https://doi.org/10.1016/j.jhtm.2018.11.002.
