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Article

Mohd-Any, Amrul Asraf and Sarker, Moniruzzaman and Hui, Fabian Low Zhen (2024) Understanding users' switching intention of cloud storage services: A push-pull-mooring framework. Journal of Consumer Behaviour, 23 (2). pp. 748-768. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.2239.

Mutum, Dilip S. and Mohd Ghazali, Ezlika and Wei-Pin, Woon (2021) Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. Journal of Consumer Behaviour, 20 (3). pp. 827-844. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.1913.

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