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Lee, Corrinne Mei Jyin and Che Ha, Norbani and Alwi, Sharifah Faridah Syed (2021) Service customer orientation and social sustainability: The case of small medium enterprises. Journal of Business Research, 122. pp. 751-760. ISSN 0148-2963, DOI https://doi.org/10.1016/j.jbusres.2019.12.048.