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Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2022) Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29 (2). pp. 225-240. ISSN 1350-231X, DOI https://doi.org/10.1057/s41262-021-00268-0.

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