Items where Division is "Faculty of Business and Economics > Department of Management and Marketing" and Year is 2024

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Article

Ghazali, Ezlika and Mutum, Dilip S. S. and Lun, Na Kai (2024) Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model. Journal of Consumer Behaviour, 23 (2). pp. 655-675. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.2228.

Mohd-Any, Amrul Asraf and Sarker, Moniruzzaman and Hui, Fabian Low Zhen (2024) Understanding users' switching intention of cloud storage services: A push-pull-mooring framework. Journal of Consumer Behaviour, 23 (2). pp. 748-768. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.2239.

This list was generated on Thu Nov 21 17:28:39 2024 +08.
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