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He, Yuan and Ashraf, Muhammad and Sharif, Wareesa and Abbas, Mazhar and Raza, Arslan and Jaafar, Noor Ismawati and Sulaiman, Ainin and Thurasamy, Ramayah and Shabbir, Muhammad Salman (2023) Impact of system- vs. consumer- generated recommendations on decision factors: A differential, moderating and mediating perspective. Current Psychology, 42 (9). pp. 6948-6962. ISSN 1046-1310, DOI https://doi.org/10.1007/s12144-021-02119-2.