Items where Division is "Faculty of Business and Economics > Dept of Marketing" and Year is 2021

Article

Hamzah, Zalfa Laili and Abdul Wahab, Hazwani and Waqas, Muhammad (2021) Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts. Journal of Research in Interactive Marketing, 15 (2). pp. 336-358. ISSN 2040-7122, DOI https://doi.org/10.1108/JRIM-05-2020-0113.

Lee, Corrinne Mei Jyin and Che Ha, Norbani and Alwi, Sharifah Faridah Syed (2021) Service customer orientation and social sustainability: The case of small medium enterprises. Journal of Business Research, 122. pp. 751-760. ISSN 0148-2963, DOI https://doi.org/10.1016/j.jbusres.2019.12.048.

Sarker, Moniruzzaman and Mohd-Any, Amrul Asraf and Kamarulzaman, Yusniza (2021) Validating a consumer-based service brand equity (CBSBE) model in the airline industry. Journal of Retailing and Consumer Services, 59. ISSN 0969-6989, DOI https://doi.org/10.1016/j.jretconser.2020.102354.

Waqas, Muhammad and Hamzah, Zalfa Laili and Salleh, Noor Akma Mohd (2021) Customer experience: A systematic literature review and consumer culture theory-based conceptualisation. Management Review Quarterly, 71 (1). pp. 135-176. ISSN 2198-1620, DOI https://doi.org/10.1007/s11301-020-00182-w.