Items where Division is "Faculty of Business and Economics > Dept of Marketing" and Year is 2019

Mohd-Any, Amrul Asraf and Mutum, Dilip S. and Ghazali, Ezlika Mohd and Mohamed-Zulkifli, Lokmanulhakim (2019) To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers. Journal of Service Theory and Practice, 29 (5/6). pp. 661-690. ISSN 2055-6225, DOI https://doi.org/10.1108/JSTP-10-2018-0223.

Rosli, Nadzirah and Che Ha, Norbani and Ghazali, Ezlika Mohd (2019) Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice. The Bottom Line, 32 (4). pp. 308-339. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-03-2019-0078.