Items where Division is "Faculty of Business and Economics > Dept of Marketing" and Year is 2018

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Mutum, Dilip S. and Ghazali, Ezlika Mohd and Mohd-Any, Amrul Asraf and Nguyen, Bang (2018) Avoidance of sponsored posts on consumer-generated content: a study of personal blogs. The Bottom Line, 31 (1). pp. 76-94. ISSN 0888-045X, DOI https://doi.org/10.1108/BL-09-2017-0027.

Zolkepli, Izzal Asnira and Kamarulzaman, Yusniza and Kitchen, Philip James (2018) Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26 (4). pp. 412-430. ISSN 1069-6679, DOI https://doi.org/10.1080/10696679.2018.1489730.

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