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Masud, Muhammad Mehedi and Ahsan, Md Rajibul and Ismail, Noor Azina and Rana, Md Sohel (2021) The underlying drivers of household purchase behaviour of life insurance. Society and Business Review, 16 (3). pp. 442-458. ISSN 1746-5680, DOI https://doi.org/10.1108/SBR-08-2020-0103.