Items where Author is "Zhang, Yuqiang"

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Zhou, Ying and Zhang, Yuqiang and Furuoka, Fumitaka and Kumar, Sameer (2024) The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach. Journal of Research in Interactive Marketing, 18 (5, SI). pp. 836-864. ISSN 2040-7122, DOI https://doi.org/10.1108/JRIM-11-2023-0397.

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