Items where Author is "Yeoh, Ken Kyid"

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Article

Ong, Fon Sim and Khong, Kok Wei and Yeoh, Ken Kyid and Syuhaily, Osman and Othman, Md Nor (2018) A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour. Industrial Management & Data Systems, 118 (1). pp. 41-64. ISSN 0263-5577, DOI https://doi.org/10.1108/IMDS-10-2016-0423.

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