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Wu, Ying Qi and Cheong, Cecilia Yin Mei (2022) Academic visual identity of higher education institutions: a multimodal communication through pictorial representations. GEMA Online Journal of Language Studies, 22 (2). pp. 236-260. ISSN 1675-8021, DOI https://doi.org/10.17576/gema-2022-2202-13.