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Wu, Ying Qi and Sun, Qi (2024) `I am very emo' Innovative use of emo in everyday communication among Chinese youngsters. English Today, 40 (1). pp. 40-50. ISSN 0266-0784, DOI https://doi.org/10.1017/S0266078423000020.
Wu, Ying Qi and Cheong, Cecilia Yin Mei (2024) Corporate branding of academic institutions: Semiotic communication of logos and names. Journal of Marketing for Higher Education, 34 (1). pp. 321-343. ISSN 0884-1241, DOI https://doi.org/10.1080/08841241.2021.1989544.
Wu, Ying Qi and Cheong, Cecilia Yin Mei (2022) Academic visual identity of higher education institutions: a multimodal communication through pictorial representations. GEMA Online Journal of Language Studies, 22 (2). pp. 236-260. ISSN 1675-8021, DOI https://doi.org/10.17576/gema-2022-2202-13.