Items where Author is "Wei-Pin, Woon"

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Article

Mutum, Dilip S. and Mohd Ghazali, Ezlika and Wei-Pin, Woon (2021) Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. Journal of Consumer Behaviour, 20 (3). pp. 827-844. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.1913.

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