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Syed Alwi, S.F. and Balmer, J.M.T. and Che Ha, N. and Yen, D. (2014) Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand. In: 2nd International Colloquium on Design, Branding and Marketing, 09-10 Dec 2014, Nottingham Trent University, UK. (Submitted)
Syed Alwi, S.F. and Che-Ha, N. (2011) Differentiating services: A study of hotel’s brand image. In: 6th Asia Pacific Retail Conference Malaysia, 14-15 Sep 2011, Petaling Jaya, Malaysia.
Syed Alwi, S.F. (2008) Image of business schools: A Malaysian perspective. In: Austaralian & New Zealand Marketing Academy Conference, 1-3 Dec 2008, Sydney, Australia. (Submitted)
