Items where Author is "Saeed, Munazza"

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Saeed, Munazza and Azmi, Ilhaamie Abdul Ghani (2019) A cross-cultural study of staying reasons of American brands. Journal of Islamic Marketing, 10 (1). pp. 249-268. ISSN 1759-0833, DOI https://doi.org/10.1108/JIMA-08-2017-0086.

Saeed, Munazza and Azmi, Ilhaamie Abdul Ghani (2019) The nexus between customer equity and brand switching behaviour of millennial Muslim consumers. South Asian Journal of Business Studies, 8 (1). pp. 62-80. ISSN 2398-628X, DOI https://doi.org/10.1108/SAJBS-04-2018-0046.

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