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Rohani, Vala Ali and Peerally, Jahan Ara and Moghavvemi, Sedigheh and Guerreiro, Flavio and Pinho, Tiago (2022) Illustrating scholar–practitioner collaboration for data-driven decision-making in the optimization of logistics facility location and implications for increasing the adoption of AR and VR practices. TQM Journal, 34 (2). 280 -302. ISSN 1754-2731, DOI https://doi.org/10.1108/TQM-06-2021-0194.