Items where Author is "Paul, Justin"

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Jam, Farooq Ahmed and Khan, T. A. R. I. Q. Iqbal and Paul, Justin (2025) Driving brand evangelism by Unleashing the power of branding and sales management practices. Journal of Business Research, 190. ISSN 0148-2963, DOI https://doi.org/10.1016/j.jbusres.2025.115214.

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