Items where Author is "Ong, Fon Sim"

Article

Ong, Fon Sim and Khong, Kok Wei and Yeoh, Ken Kyid and Syuhaily, Osman and Othman, Md Nor (2018) A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour. Industrial Management & Data Systems, 118 (1). pp. 41-64. ISSN 0263-5577, DOI https://doi.org/10.1108/IMDS-10-2016-0423.

Othman, Md Nor and Ong, Fon Sim and Wong, Heng Wai (2008) Demographic and lifestyle profiles of ethnocentric and non-ethnocentric urban Malaysian consumers. Asian Journal of Business and Accounting, 1 (1). pp. 5-26. ISSN 1985-4064,

Othman, Md Nor and Ong, Fon Sim and Teng, Anna T.M. (2005) Occasions and motivations for gift-giving: A comparative study of Malay and Chinese consumers in urban Malaysia. Asia Pacific Management Review, 10 (3). pp. 197-204. ISSN 1029-3132,