Items where Author is "Mutum, Dilip S. S."

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Ghazali, Ezlika and Mutum, Dilip S. S. and Lun, Na Kai (2024) Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model. Journal of Consumer Behaviour, 23 (2). pp. 655-675. ISSN 1472-0817, DOI https://doi.org/10.1002/cb.2228.

This list was generated on Sun Nov 24 10:25:38 2024 +08.
UM Research Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.