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Mohd Jafar, Noor Hanan and Mohd Adnan, Hamedi and Ahmad, Rosliza (2022) The portrayal of women in persuasive advertisement: Semiotic analysis of Deeja cosmetic TV commercial. Jurnal Komunikasi-Malaysian Journal of Communication, 38 (2). 297 – 313. ISSN 2289-151X, DOI https://doi.org/10.17576/JKMJC-2022-3802-18.