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Li, Dongmei and Chow, Ung T'chiang and Cheong, Cecilia Yin Mei (2022) A critical genre analysis of covert advertising through short-videos in Douyin: The Chinese version of Tik-Tok. Sage Open, 12 (4). ISSN 2158-2440, DOI https://doi.org/10.1177/21582440221134608.