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Yap, Jeffrey Boon Hui and Tan, Chin Weng and Loo, Siaw Chuing and Lee, Wah Peng (2019) Towards a “branded” property developer: key traits for Malaysian housing market. International Journal of Housing Markets and Analysis, 12 (4). pp. 626-643. ISSN 1753-8270, DOI https://doi.org/10.1108/IJHMA-06-2018-0039.