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Butt, Muhammad Mohsin and Yu, Yingchen and Mohd-Any, Amrul Asraf and Mutum, Dilip S. and Ting, Hiram and Khong, Kok Wei (2018) Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model. Asian Academy of Management Journal, 23 (2). pp. 69-99. ISSN 1394-2603, DOI https://doi.org/10.21315/aamj2018.23.2.4.
Ong, Fon Sim and Khong, Kok Wei and Yeoh, Ken Kyid and Syuhaily, Osman and Othman, Md Nor (2018) A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour. Industrial Management & Data Systems, 118 (1). pp. 41-64. ISSN 0263-5577, DOI https://doi.org/10.1108/IMDS-10-2016-0423.
