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Jam, Farooq Ahmed and Khan, T. A. R. I. Q. Iqbal and Paul, Justin (2025) Driving brand evangelism by Unleashing the power of branding and sales management practices. Journal of Business Research, 190. ISSN 0148-2963, DOI https://doi.org/10.1016/j.jbusres.2025.115214.
Abbas, Muhammad and Jam, Farooq Ahmed and Khan, Tariq Iqbal (2024) Is it harmful or helpful? Examining the causes and consequences of generative AI usage among university students. International Journal of Educational Technology in Higher Education, 21 (1). p. 10. ISSN 2365-9440, DOI https://doi.org/10.1186/s41239-024-00444-7.