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Yadegaridehkordi, Elaheh and Nilashi, Mehrbakhsh and Shuib, Liyana and Md Nasir, Mohd Hairul Nizam and Asadi, Shahla and Samad, Sarminah and Fatimah Awang, Nor (2020) The impact of big data on firm performance in hotel industry. Electronic Commerce Research and Applications, 40. p. 100921. ISSN 1567-4223, DOI https://doi.org/10.1016/j.elerap.2019.100921.