Items where Author is "Evanschitzky, Heiner"

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Mohtar, Mozard and Rudd, John M. and Evanschitzky, Heiner (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. ISSN 0736-3761, DOI https://doi.org/10.1108/JCM-03-2018-2617.

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