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Abd Ghafar, Norafida and Che Ghani, Nur Mazidah and Adam, Mastura (2022) A review of the essence of city branding in enhancing image and identity of a city. Planning Malaysia, 20 (4). pp. 66-78. ISSN 16756215, DOI https://doi.org/10.21837/pm.v20i24.1184.